When Broome County’s newly renovated softball facility opens later this year, it will have a brand-new identity. The County is accepting bids for the naming rights to the complex in the Town of Dickinson. The winning bid will get exposure to thousands of visitors to the complex every year; signage will also be visible to hundreds of vehicles that drive directly past the fields each day on Lt. VanWinkle Dr., and highway tourism signs will be seen by thousands more drivers that travel along Interstate 81 each day. Additionally, branding with the new complex name will be included on all media and materials that promote the fields and events taking place there.
The County is currently in the middle of a $4 million renovation on the four-field facility which will include all-turf fields and lights, making it the only softball complex of its kind in New York State. The fields are home to the Section IV championships and the County is working to bring the New York State championships here as well. Since its opening in 1980, the softball complex has been the primary softball facility in the region, attracting more than 150 thousand visitors each year. That number is expected to grow significantly since the turf and lights will allow for more games each day and a longer playing season.
Interested parties can view the request for proposal and bid on it by clicking here. Registration is required, but is free; complete registration instructions are available on the Broome County Purchasing Department’s website.